Similar Search Results

Further insights into perceived value and consumer loyalty : a "green" perspective

Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176

Persistent link: https://www.econbiz.de/10009406359

Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour

Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 646-670

Persistent link: https://www.econbiz.de/10009776458

Persuability and the self : investigating heterogeneity among consumers

Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104

Persistent link: https://www.econbiz.de/10009745864

Behavioral post-consumption intentions from a higher-order multidimensional value perspective

Zauner, Alexander; Floh, Arne; Koller, Monika - 2011

Persistent link: https://www.econbiz.de/10010191064

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel

Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135

Persistent link: https://www.econbiz.de/10003013901

Der Einfluss von Preisvergleichsplattformen auf die kognitiven Prozesse des Konsumentenverhaltens : eine empirische Studie anhand des Preisvergleichsportals www.geizhals.at

Floh, Arne; Cech, Johannes - In: Innovationen in Marketing und Handel, (pp. 257-270). 2006

Persistent link: https://www.econbiz.de/10003388233

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5, pp. 646-670

Persistent link: https://www.econbiz.de/10010135407

Service quality in social media communication of NPOs : the moderating effect of channel choice

Gartner, Johannes; Fink, Matthias; Floh, Arne; Eggers, … - In: Journal of business research : JBR 137 (2021), pp. 579-587

Persistent link: https://www.econbiz.de/10012665737

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry

Floh, Arne - 2015

At first sight the Internet is the ideal medium for carrying out banking activities due to its cost savings potential and speed of information transmission. From a technological and cost-driven standpoint it may seem quite logical for banks to shift as many banking activities online as possible....

Persistent link: https://www.econbiz.de/10013025468