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First to market, first to fail...
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Innovation
31
New product development
19
Produktentwicklung
19
Consumer behaviour
17
Konsumentenverhalten
17
Innovation diffusion
14
Innovationsdiffusion
14
Product quality
14
Produktqualität
14
Theorie
14
Theory
14
Advertising effects
13
Werbewirkung
13
Technischer Fortschritt
12
Technological change
12
Welt
12
Werbung
12
World
12
Advertising
11
Innovation management
11
Innovationsmanagement
11
innovation
9
Capital income
8
Forecasting model
8
Kapitaleinkommen
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Article
170
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English
175
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91
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1
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Tellis, Gerard J.
231
Golder, Peter N.
50
Sood, Ashish
34
Chandy, Rajesh K.
18
Mitra, Debanjan
18
Chandrasekaran, Deepa
17
Yin, Eden
17
Tirunillai, Seshadri
15
Johnson, Joseph
14
Franses, Philip Hans
10
Niraj, Rakesh
9
Thaivanich, Pattana
8
Borah, Abhishek
7
James, Gareth M.
7
Stremersch, Stefan
7
MacInnis, Deborah J.
6
Sood, Nitish
5
Jap, Sandy D.
4
Markovitch, Dmitri G.
4
Spann, Martin
4
Stremersch, S.
4
Zhu, Ji
4
Bohlmann, Jonathan D.
3
Crawford, C. Merle
3
Hong, Jihoon
3
James, Gareth
3
Lehmann, Donald R.
3
Prabhu, Jaideep C.
3
Rubera, Gaia
3
Schöler, Lisa
3
Shacham, Rachel
3
Skiera, Bernd
3
Tellis, Kethan
3
Zufryden, Fred S.
3
Ackerman, David S.
2
Ambler, Tim
2
Bell, Simon
2
Brown, Jennifer
2
Chaandrasekaran, Deepa
2
Dieijen, Myrthe van
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
19
Marketing Science
18
Journal of marketing research : JMR
15
MSI reports : working paper series
14
Marshall School of Business Working Paper
7
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Report / Marketing Science Institute
5
Marketing letters : a journal of research in marketing
4
Operations research, Management science : OR MS ; the international literature digest
4
USC Marshall School of Business Research Paper
4
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of research on new product development
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international marketing
2
Journal of public policy & marketing
2
Journal of retailing
2
The History of Marketing Science
2
The history of marketing science
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Warren Bennis signature series
2
Business Horizons
1
Business horizons
1
Cross-cultural and critical perspectives on brands
1
ERIM Report Series Reference
1
Edward Elgar E-Book Archive
1
Emory Law and Economics Research Paper
1
Encyclopedia of technology and innovation management
1
European Journal of Marketing
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
J-B Warren Bennis Ser
1
Journal of Advertising Research
1
Journal of Consumer Research
1
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ECONIS (ZBW)
172
OLC EcoSci
65
RePEc
25
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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1
Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 23-39
Persistent link: https://www.econbiz.de/10002090479
Saved in:
2
Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.
;
Tellis, Gerard J.
-
1997
Persistent link: https://www.econbiz.de/10000983634
Saved in:
3
Using stock prices to predict market events : evidence on sales takeoff and long-term firm survival
Markovitch, Dmitri G.
;
Golder, Peter N.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 717-729
Persistent link: https://www.econbiz.de/10003765839
Saved in:
4
Wie Kunden Qualität beurteilen
Mitra, Debanjan
;
Golder, Peter N.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
6
,
pp. 14
Persistent link: https://www.econbiz.de/10003469542
Saved in:
5
Innovations' origins : when by whom, and how are radical innovations developed?
Golder, Peter N.
;
Shacham, Rachel
;
Mitra, Debanjan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 166-179
Persistent link: https://www.econbiz.de/10003858571
Saved in:
6
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
7
What is quality? : an integrative framework of processes and states
Golder, Peter N.
;
Mitra, Debanjan
;
Moorman, Christine
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009782931
Saved in:
8
Golder's historical method in research in marketing
Thompson, Ann-Marie K.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1269-1272
Persistent link: https://www.econbiz.de/10008747515
Saved in:
9
Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan
;
Golder, Peter N.
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 71-92
Persistent link: https://www.econbiz.de/10003294222
Saved in:
10
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
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