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Wissen, was ankommt : Employer...
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1
Employee Branding : Mitarbeiter als Botschafter der Arbeitgebermarke
Dehlsen, Mariana
;
Franke, Carsten
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 156-169)
.
2009
Persistent link: https://www.econbiz.de/10003851300
Saved in:
2
Mangelhaft differenziert
Dornhöfer, Nicole
;
Martin, Peter
- In:
Personal : Zeitschrift für Human Resource Management
60
(
2008
)
11
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003769403
Saved in:
3
The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
Saved in:
4
Employer branding as a strategic corporate reputation management tool
Potgieter, Adele
;
Doubelle, Marianne
- In:
African journal of business and economic research : AJBER
13
(
2018
)
1
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011904977
Saved in:
5
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
6
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
7
Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Erz, Antonia
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 22-25
Persistent link: https://www.econbiz.de/10003765695
Saved in:
8
Employer branding and corporate reputation management : a model and some evidence
Martin, Graeme
- In:
The peak performing organization
,
(pp. 252-274)
.
2009
Persistent link: https://www.econbiz.de/10003787860
Saved in:
9
Internal branding : employer branding
Crozier, R. Alan
- In:
The IABC handbook of organizational communication : a …
,
(pp. 268-279)
.
2006
Persistent link: https://www.econbiz.de/10003346868
Saved in:
10
CSR im Zeichen der Employer-Brand : Einfluss und Eignung des Konzeptes der Corporate Social Responsibility für das Employer-Branding in der stakeholderspezifischen Markenführung
Schmidt, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003819291
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