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The effect of utilitarian/hedonic consumption attitude on in-store high involvement purchase process
Wu, Ciu-chen; Chen, I-ting - In: Journal of international marketing and marketing research 34 (2009) 2, pp. 63-84
Persistent link: https://www.econbiz.de/10003853441
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Predatory Pricing, Recoupment, and Consumers' Reaction : Results from a Pilot Experiment
Bruttel, Lisa Verena; Glöckner, Jochen - 2009
Persistent link: https://www.econbiz.de/10003881855
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The effects of direct experience on consumer product evaluation
Groot, I. Manon de; Antonides, Gerrit; Read, Daniel; … - In: The journal of socio-economics 38 (2009) 3, pp. 509-518
Persistent link: https://www.econbiz.de/10003882447
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When demand accelerates demand : trailing the bandwagon
Herpen, Erica van; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Suppressing feelings : a double-edged sword to consumer judgment and choice
Qiu, Cheng; Lee, Yih Hwai; Yeung, Catherine W. M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 427-439
Persistent link: https://www.econbiz.de/10003884412
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How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung; Liu, Maggie Wenjing; Soman, Dilip - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
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Web strategies to promote internet shipping : is cultural-customization needed?
Sia, Choon Ling; Lim, Kai H.; Leung, Kwok; Lee, Matthew … - In: Management information systems : mis quarterly 33 (2009) 3, pp. 491-512
Persistent link: https://www.econbiz.de/10003885243