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Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin - 2008
Persistent link: https://www.econbiz.de/10003659973
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Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
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Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R. - 2012
industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management … the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
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Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri; Jalkala, Anne - In: Industrial marketing management : the international … 64 (2017), pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra; Hoesel, Stan van; Ruyter, Ko de - In: Industrial marketing management : the international … 40 (2011) 1, pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
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B2B pricing systems : proving ROI
Stiving, Mark - In: Innovation in pricing : contemporary theories and best …, (pp. 119-127). 2013
Persistent link: https://www.econbiz.de/10009628027
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Making the case for value-based pricing software in B2B markets
Arnold, Ed - In: The ROI of pricing : measuring the impact and making …, (pp. 161-174). 2014
Persistent link: https://www.econbiz.de/10010240055
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Using case ROI to determine customer and segment value in the business-to-business environment
Holden, Reed K. - In: Visionary pricing : reflections and advances in honor …, (pp. 153-171). 2012
Persistent link: https://www.econbiz.de/10009676123