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B2B pricing systems : proving ROI
Stiving, Mark - In: Innovation in pricing : contemporary theories and best …, (pp. 137-144). 2018
Persistent link: https://www.econbiz.de/10011713263
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836717
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Valuing brands and brand investments : key learnings and future expectations
Haxthausen, Ove - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 18-25
Persistent link: https://www.econbiz.de/10003899370
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Integrated brand marketing and measuring returns
Kitchen, Philip J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003973261
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Integrated brand marketing and measuring returns
Kitchen, Philip J. - In: Integrated brand marketing and measuring returns, (pp. 1-8). 2010
Persistent link: https://www.econbiz.de/10003988768
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Marketing communication measurement in a transformational marketplace
Schultz, Don E. - In: Integrated brand marketing and measuring returns, (pp. 58-93). 2010
Persistent link: https://www.econbiz.de/10003988779
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Marketing mix modelling and return on investment
Cain, Peter M. - In: Integrated brand marketing and measuring returns, (pp. 94-130). 2010
Persistent link: https://www.econbiz.de/10003988783
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The secret of successful integrated communication : integrated teams and ROI
Walsh, Kelly - In: Integrated brand marketing and measuring returns, (pp. 131-143). 2010
Persistent link: https://www.econbiz.de/10003988787
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Marketing-ROI : ein Ansatz zur Optimierung von Marketinginvestitionen
Perrey, Jesko; Görtz, Gunnar - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 59-72). 2008
Persistent link: https://www.econbiz.de/10003587879
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Geldvernichtungsmaschine Marke? : Maximierung des Return on Brand Investment am Beispiel der Finanzdienstleistungsmarken
Feldmann, Klaus; Grözinger, Roland - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 247-265). 2007
Persistent link: https://www.econbiz.de/10003595128