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Strategic Shifts between business types : A transaction cost theory-based approach supported by dyad simulation
Mühlfeld, Katrin Susanne; Mühlfeld-Kerstan, Katrin - 2004 - 1. Aufl
Persistent link: https://www.econbiz.de/10002170742
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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Industrial market strategies as a matter of environments
Hallén, Lars; Johanson, Jan - 1981
Persistent link: https://www.econbiz.de/10002602762
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Industrial marketing - a value oriented perspective
Wilson, David T.; Thomas, Sunil - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 203-212). 2004
Persistent link: https://www.econbiz.de/10002471452
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Business-to-business marketing management : a global perspective
Blythe, Jim; Zimmerman, Alan S. - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003078067
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Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies
More, Roger - 2006
Persistent link: https://www.econbiz.de/10002977334
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Barriers to strategic innovation in industrial markets
Vandenbempt, Koen; Matthyssens, Paul - In: Managing product innovation, (pp. 701-723). 2005
Persistent link: https://www.econbiz.de/10002689187
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Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner (ed.) - 1999
Persistent link: https://www.econbiz.de/10001350809
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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann; Saatkamp, Jörg - In: Marketing : ZFP ; journal of research and management 24 (2002) 4, pp. 239-252
Persistent link: https://www.econbiz.de/10001726858