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Essentials of marketing : a ma...
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Perreault, William D.
39
Cannon, Joseph P.
37
McCarthy, Edmund Jerome
23
Gundlach, Gregory T.
9
McCarthy, E. Jerome
9
MacCarthy, Edmund Jerome
8
Homburg, Christian
5
Hunter, Gary K.
5
Kiedaisch, Ingo
4
Manning, Kenneth C.
4
Krohmer, Harley
3
Behrman, Douglas N.
2
Bloom, Paul N.
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Bunn, Michele D.
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2
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Comparative marketing systems : a cultural approach
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Fundamentals of marketing research ; Vol. 4
1
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Marketing and the common good : essays from Notre Dame on societal impact
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15
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21
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2010
-
12. ed.
Persistent link: https://www.econbiz.de/10004949396
Saved in:
22
Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2012
-
13. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10009361706
Saved in:
23
Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003540680
Saved in:
24
Validation of discriminant analysis in marketing research
Crask, Melvin R.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003541089
Saved in:
25
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
26
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
27
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
28
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
29
Basic marketing : a global-managerial approach
Perreault, William D.
;
MacCarthy, Edmund Jerome
-
2005
-
15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
Saved in:
30
Basic marketing : a global-managerial approach
Perreault, William D.
(
contributor
); …
-
12. ed.
Persistent link: https://www.econbiz.de/10004363078
Saved in:
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