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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2010 - 12. ed.
Persistent link: https://www.econbiz.de/10004949396
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2012 - 13. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10009361706
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Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003540680
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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003541089
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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.; Morgan, Neil A.; Perreault, William D. - In: Journal of marketing 75 (2011) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Consumer attitudes toward marketing in England and the United States
French, Warren A. - In: European journal of marketing : EJM 16 (1982) 6, pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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Basic marketing : a global-managerial approach
Perreault, William D.; MacCarthy, Edmund Jerome - 2005 - 15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
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Basic marketing : a global-managerial approach
Perreault, William D. (contributor);  … - 12. ed.
Persistent link: https://www.econbiz.de/10004363078