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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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The market
Meijer, Fons; Manen, Bert van - 1987
Persistent link: https://www.econbiz.de/10003624488
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003598560
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Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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Strategic integrated marketing communications : theory and practice
Percy, Larry - 2008
Persistent link: https://www.econbiz.de/10003686240
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Die Rolle von Stammkanälen im Mehrkanalvertrieb : untersucht am Beispiel der Automobilindustrie
Breitkopf, Jan (contributor) - 2007
Persistent link: https://www.econbiz.de/10003711523
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Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy; Garry, Tony; Broderick, Anne - 2008
Persistent link: https://www.econbiz.de/10003380526