Narrow search
Showing 31 - 40 of 20,397
Cover Image
Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
Cover Image
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel - Wiesbaden : Gabler/GWV-Fachverl.; anfangs: Uttwil : …; … - 1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Cover Image
Marketing
Giles, G. B. - 1983 - 4. ed
Persistent link: https://www.econbiz.de/10000317372
Cover Image
Handbook of marketing
Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Cover Image
Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Cover Image
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
Cover Image
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596