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The impact of nutrition label regulation on firm marketing action and performance in China
Peng, Zou; Li, Yixin; Liu, Yan - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10012016479
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://www.econbiz.de/10012817828
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Influence for social good : exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising
Li, Minjie - In: International journal of advertising : the review of … 41 (2022) 3, pp. 462-499
Persistent link: https://www.econbiz.de/10013209346
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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The moderating role of national philanthropic environment in the relationship between advertising intensity and corporate social responsibility
Semenov, Alexey V.; Randrianasolo, Arilova A. - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1065-1087
Persistent link: https://www.econbiz.de/10014321553
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A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne; Fransen, Marieke; Verhagen, Tibert; Fennis, … - In: Psychology & marketing 39 (2022) 12, pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
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Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
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Corporate social responsibility & the advertising strategic planning process : a literature review & research agenda
Hayes, Jameson L.; Holiday, Steven; Park, Haseon - In: International journal of advertising : the review of … 41 (2022) 2, pp. 210-232
Persistent link: https://www.econbiz.de/10013207293