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Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball
Williams, Jo; Heiser, Robert; Chinn, Susan J. - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 295-310
Persistent link: https://www.econbiz.de/10009748199
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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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Fans' perceptions of club season membership : implications for sport organisations' revenue management
Alonso, Abel Duarte; O'Shea, Michelle - In: International journal of revenue management : IJRM 7 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009760782
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The constraint factors of potential international sports fan tourists
Nishio, Tatsuru - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10010359549
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Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.; Weinbach, Andrew P. - In: International journal of sport finance 8 (2013) 4, pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
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The challenge of attracting football fans to stadia?
Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars; Ikkala, Jacob - In: The marketing review 13 (2013) 3, pp. 241-254
Persistent link: https://www.econbiz.de/10010237424