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The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn; So, Kevin Kam Fung; Grace, Debra - In: International journal of hospitality management 34 (2013), pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
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Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Ribamar Siqueira, Jose <Jr.>; Bendixen, Michael; … - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10014326749
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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
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Latin America : environmental and firm-level challenges
Brenes, Esteban R.; Haar, Jerry; Requena, Bernardo - In: Journal of business research : JBR 62 (2009) 9, pp. 849-853
Persistent link: https://www.econbiz.de/10003866431
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International performance of Latin American companies : institutional and reputational perspectives
Parente-Laverde, Ana-Maria; Martins, Izaias; Francisco, … - In: Academia : revista Latinoamericana de administración 36 (2023) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10014505362
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Brand orientation and service quality in online and offline environments : empirical examination in higher education
Casidy, Riza - In: Services marketing quarterly 35 (2014) 3, pp. 236-254
Persistent link: https://www.econbiz.de/10010401578
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The effect of private brands on leveraging service quality and satisfaction
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10010401580
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738