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Cross promotion of web references in print ads : are advertisers attempting to engage consumers?

Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10010433942

How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising

Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19

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Preliminary investigation of the communication effects of "taboo" themes in advertising

Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236

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On the importance of social integration for minority targeting effectiveness

Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389

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Are we measuring the same attitude? : understanding media effects on attitude towards advertising

Soo, Jiuan Tan; Chia, Lily - In: Marketing theory 7 (2007) 4, pp. 353-377

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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes

Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45

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Media bias in women's magazines: do advertisements influence editorial contents?

Pannicke, Julia - 2015

. However, scientific literatures on Media Bias establish empirical evidence for a positive impact of advertising volume on … empirical analysis of a possible (commercial) Media Bias influenced by advertising expenditure in monthly women's magazines. The … regression model show that there is a positive correlation with the amount of advertising expenditure on the coverage of a …

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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?

Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315

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When face engulfs the field : differential effects of visual quality levels in print ads

Kergoat, Marine; Meyer, Thierry - In: The journal of consumer marketing 32 (2015) 4, pp. 225-233

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A study of first page advertising trends in select Indian newspapers

Poonia, Arun Kumar; Chauhan, Gajendra Singh; Sharma, … - In: The IUP journal of marketing management : IJMM 14 (2015) 4, pp. 20-33

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