Baker, Jonathan J.; Kearney, Treasa; Laud, Gaurangi; … - In: Journal of Service Management 32 (2021) 4, pp. 483-506
Purpose: This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today: psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of...