Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market …In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such …. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research …

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

information to develop sales and marketing campaigns geared towards improving sales closure rates. Future research, implications …

saliency of this interface to corporate marketing scholars and practitioners alike. Design/methodology/approach – This article … domain of corporate marketing, this study confirms the extant literature, which suggests that, in addition to comprehending … implications – Within corporate marketing contexts, organisations should be mindful of the critical importance of the corporate …