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Markenwert aus der Sicht der Gastronomie
Harrington, Robert J.; Ottenbacher, Michael C - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 129-142). 2011
Persistent link: https://www.econbiz.de/10008798006
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MARKEting der Sympathie und Lebensfreude : vom austauschbaren Gasthaus zur Life-Style-Marke
Kubecka, Arne - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 315-341). 2011
Persistent link: https://www.econbiz.de/10008807021
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Innengerichtetes Markenmanagement : über die Abhängigkeit von Marke und Personal in der Gastronomie
Nungesser, Stefan; Boden, Christiane - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 225-246). 2011
Persistent link: https://www.econbiz.de/10008807027
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Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean - In: International journal of hospitality management 28 (2009) 4, pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
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The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.; Rompay, Thomas J. L. van; Pruyn, Ad - In: International journal of hospitality management 28 (2009) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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Understanding the impact of culinary brand equity and destination familiarity on travel intentions
Horng, Jeou-shyan; Liu, Chih-hsing; Chou, Hsin-yu; … - In: Tourism management : research, policies, practice 33 (2012) 4, pp. 815-824
Persistent link: https://www.econbiz.de/10009510071
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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Predictors and outcomes of perceived image of restaurant innovativeness in fine-dining restaurants
Jin, Naehyun Paul; Goh, Ben; Huffman, Lynn; Yuan, Jingxue - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 457-485
Persistent link: https://www.econbiz.de/10011349996
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701