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111
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Saved in:
112
Marketing to the culinary tourist
Silkes, Carol A.
;
Cai, Liping A.
;
Lehto, Xinran Y.
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009775411
Saved in:
113
Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
33
(
2013
),
pp. 85-95
Persistent link: https://www.econbiz.de/10009746480
Saved in:
114
The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chiu, Hsin-yu
; …
- In:
The service industries journal
32
(
2012
)
16
,
pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
Saved in:
115
Impact of restaurant experience on brand image and customer loyalty : moderating role of dining motivation
Jin, Naehyun Paul
;
Lee, Sangmook
;
Huffman, Lynn
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 532-551
Persistent link: https://www.econbiz.de/10009627539
Saved in:
116
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
117
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin
;
Yeh, Shih-shuo
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
Saved in:
118
Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
3
,
pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
Saved in:
119
Brand personality of global quick-service restaurants in emerging and developed markets : a comparative study in Brazil and the US
Maciel, Fernanda Araujo
;
Rocha, Angela da
;
Silva, Jorge …
- In:
Latin American business review : journal of the …
14
(
2014
)
2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10009792988
Saved in:
120
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
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