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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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Marketing to the culinary tourist
Silkes, Carol A.; Cai, Liping A.; Lehto, Xinran Y. - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 335-349
Persistent link: https://www.econbiz.de/10009775411
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Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young; Jang, Soocheong - In: International journal of hospitality management 33 (2013), pp. 85-95
Persistent link: https://www.econbiz.de/10009746480
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The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan; Liu, Chih-hsing; Chiu, Hsin-yu; … - In: The service industries journal 32 (2012) 16, pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
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Impact of restaurant experience on brand image and customer loyalty : moderating role of dining motivation
Jin, Naehyun Paul; Lee, Sangmook; Huffman, Lynn - In: Journal of travel and tourism marketing 29 (2012) 5/6, pp. 532-551
Persistent link: https://www.econbiz.de/10009627539
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
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Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup; Hyun, Sunghyup Sean - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 3, pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
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Brand personality of global quick-service restaurants in emerging and developed markets : a comparative study in Brazil and the US
Maciel, Fernanda Araujo; Rocha, Angela da; Silva, Jorge … - In: Latin American business review : journal of the … 14 (2014) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10009792988
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600