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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
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An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael; Boateng, Henry; Asante, Bismark Omane - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2767-2784
Persistent link: https://www.econbiz.de/10011799898
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon; Jang, Soocheong - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
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Chaordic destination image formulation through gastronomy perspectives : evidence from Greece
Pappas, Nikolaos; Michopoulou, Eleni; Farmaki, Anna; … - In: International journal of contemporary hospitality management 34 (2022) 9, pp. 3459-3481
Persistent link: https://www.econbiz.de/10013412908
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Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li; Jiang, Caifen; Qu, Hailin - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita; Verma, Pranay - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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Modelling halal restaurant's brand image and customer's revisit intention
Wardi, Yunia; Trinanda, Okki; Abror, Abror - In: Journal of Islamic marketing 13 (2022) 11, pp. 2254-2267
Persistent link: https://www.econbiz.de/10013536304
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COVID-19 preventive measures and restaurant customers’ intention to dine out : the role of brand trust and perceived risk
Wei, Chunhao; Chen, Han; Lee, Yee Ming - In: Service business 16 (2022) 3, pp. 581-600
Persistent link: https://www.econbiz.de/10013459464