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Media engagement and advertisi...
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Subject
All
Werbewirkung
8,028
Advertising effects
7,801
Werbung
3,879
Advertising
3,833
Konsumentenverhalten
3,703
Consumer behaviour
3,687
Online-Marketing
2,165
Internet marketing
2,155
Markenführung
1,184
Brand management
1,183
Markenimage
1,017
Brand image
1,005
Fernsehprogramm
949
Television programme
828
USA
809
Fernsehwerbung
808
Television advertising
805
United States
802
Deutschland
745
Germany
688
Theorie
680
Social Web
660
Social web
659
Theory
659
Brand
535
Markenartikel
535
Marketingmanagement
489
Marketing management
486
Celebrity endorsement
460
Celebrity-Werbung
460
Emotion
460
Werbepsychologie
423
Psychology of advertising
412
Zielgruppe
390
Target group
386
advertising
364
Experiment
339
Wahrnehmung
275
Product placement
273
Perception
272
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Undetermined
3,076
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1,567
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Article
6,577
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2,725
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30
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1
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5,733
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5,733
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797
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797
Graue Literatur
668
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668
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560
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509
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425
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306
Collection of articles of several authors
101
Sammelwerk
101
Case study
58
Fallstudie
58
Aufsatzsammlung
53
Dissertation u.a. Prüfungsschriften
47
Bibliografie enthalten
46
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46
Conference paper
46
Konferenzbeitrag
46
Konferenzschrift
33
Lehrbuch
26
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21
Sammlung
21
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21
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18
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17
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16
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13
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12
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12
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8
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8
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6
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6
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5
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4
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7,905
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1,346
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51
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26
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6
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5
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5
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3
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2
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1
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1
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Author
All
Pelsmacker, Patrick de
60
Gierl, Heribert
57
Esch, Franz-Rudolf
37
Bauer, Hans H.
34
Dens, Nathalie
33
Eisend, Martin
32
Diehl, Sandra
28
Reijmersdal, Eva A. van
27
Septianto, Felix
27
Wilbur, Kenneth C.
27
Bellman, Steven
26
Huber, Frank
23
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Sørgard, Lars
22
Nilssen, Tore
21
Kind, Hans Jarle
20
Pauwels, Koen
20
Stafford, Marla Royne
20
Varan, Duane
20
Yoon, Hye Jin
20
Dahlén, Micael
19
Rosengren, Sara
19
Chang, Chingching
18
Hudders, Liselot
18
Nufer, Gerd
18
Romaniuk, Jenni
18
Yoon, Sukki
18
Gröppel-Klein, Andrea
17
Kruse, Jörn
17
Mueller, Barbara
17
Chan, Kara
16
Geuens, Maggie
16
Matthes, Jörg
16
Muehling, Darrel D.
16
Phau, Ian
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
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National Bureau of Economic Research
34
Springer Fachmedien Wiesbaden
24
Fachhochschule Reutlingen / European School of Business
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Zweites Deutsches Fernsehen
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
3
Helmut-Schmidt-Universität
3
Herbert von Halem Verlag
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Nomos Verlagsgesellschaft
3
OECD
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Universitetet i Oslo / Økonomisk institutt
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
IGI Global
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Otto-Friedrich-Universität Bamberg
2
Political and Economic Planning
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Robert Schuman Centre for Advanced Studies
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Agricultural and Applied Economics Association - AAEA
1
Anheuser-Busch, Inc.
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland / Medienkommission
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland / Programmdirektion des Deutschen Fernsehens
1
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Published in...
All
Journal of advertising research
315
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
221
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
195
Psychology & marketing
129
Journal of promotion management : JPM
128
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
International journal of internet marketing and advertising : IJIMA
70
European journal of marketing : EJM
69
Marketing letters : a journal of research in marketing
64
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
SpringerLink / Bücher
56
Health marketing quarterly
53
Marketing : ZFP ; journal of research and management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of media economics
43
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
41
Marketing intelligence & planning
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of product & brand management
38
Asia Pacific journal of marketing and logistics
37
Journal of current issues and research in advertising
37
International journal of hospitality management
36
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
NBER working paper series
34
The journal of consumer marketing
33
International journal of sports marketing & sponsorship
32
Journal of international consumer marketing
32
Journal of the Academy of Marketing Science
31
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Source
All
ECONIS (ZBW)
9,048
USB Cologne (EcoSocSci)
182
EconStor
59
RePEc
14
USB Cologne (business full texts)
11
Other ZBW resources
9
OLC EcoSci
6
BASE
2
ArchiDok
2
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Showing
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date (oldest first)
1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
3
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
4
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
6
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
7
Werbekontakte beim Abendessen : eine Studie zur Wirkung der TV-Werbung in einer Alltagssituation
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003981895
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
10
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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