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Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Ulas, Dilber; … - In: Journal of international consumer marketing 24 (2012) 5, pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - 2013
Persistent link: https://www.econbiz.de/10009781363
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10008241068
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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10008172378
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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10009266542
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Marketing of services : retailing and health care
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299913