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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10008241066
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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming - In: Journal of international consumer marketing 21 (2008) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10009266540
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How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng; Chen, Tser-Yieth; Tseng, Chien-Ming - In: Journal of international consumer marketing 21 (2008) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10008172376
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The matrix composition of banking customer value
Chang, Hong-sheng; Tseng, Chien-ming - In: Journal of international consumer marketing 22 (2010) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10008991649
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The Matrix Composition of Banking Customer Value
Chang, Hong-sheng; Tseng, Chien-ming - In: Journal of international consumer marketing 22 (2010) 4, pp. 347-363
Persistent link: https://www.econbiz.de/10008452812
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The Effects of Learning Capacity, Transparency and Relationship Quality on Inter-Organizational Learning
Chen, Tser-Yieth; Hung, Kuang-Peng; Tseng, Chien-Ming - In: International journal of management 27 (2010) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10008734955
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Scenario analysis using embedded technology roadmap for a digital video system platform for family use development
Chen, Tser-yieth - In: International journal of services technology and management 11 (2009) 4, pp. 374-389
Persistent link: https://www.econbiz.de/10003840866
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An assessment of technical efficiency and cross-efficiency in Taiwan's electricity distribution sector
Chen, Tser-yieth - 1999
Persistent link: https://www.econbiz.de/10001506331
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Estimation of power outage costs and its implications in the priority service programs : Taiwan's empirical analysis
Chen, Tser-yieth - 1994
Persistent link: https://www.econbiz.de/10000906794
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The impact of mitigating CO 2 emissions on Taiwan's economy
Chen, Tser-yieth - In: Energy economics 23 (2001) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10001563109