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Commercials as context for oth...
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Consumer behaviour
11
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11
Beziehungsmarketing
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5
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5
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Poncin, Ingrid
36
Derbaix, Christian
22
Garnier, Marion
7
Hammedi, Wafa
7
Leclercq, Thomas
7
Ben Mimoun, Mohammed Slim
6
Herrmann, Jean-Luc
4
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3
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3
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Journal of retailing and consumer services
10
Recherche et applications en marketing
5
Journal of business research : JBR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Annales de sciences économiques appliquées
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Journal of Business Research
2
Journal of Economic Psychology
2
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2
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Revue gestion 2000 : actualités perfectionnements
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E-marketing in developed and developing countries : emerging practices
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European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Advertising Research
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Journal of Services Marketing
1
Journal of accounting & organizational change : JAOC
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managerial Auditing Journal
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Psychology & marketing
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Revue française du marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
35
OLC EcoSci
11
RePEc
7
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
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Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian
;
Poncin, Ingrid
;
Droulers, Olivier
; …
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
Saved in:
2
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
Saved in:
3
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
Saved in:
4
Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
33
(
1977/78
)
3
,
pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
Saved in:
5
Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of Business Research
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10005465956
Saved in:
6
Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian
;
Vanhamme, Joelle
- In:
Journal of Economic Psychology
24
(
2003
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10005388550
Saved in:
7
Affective reactions to consumption situations: A pilot investigation
Derbaix, Christian
;
Pham, Michel T.
- In:
Journal of Economic Psychology
12
(
1991
)
2
,
pp. 325-355
Persistent link: https://www.econbiz.de/10005108639
Saved in:
8
A New Scale to Assess Children's Attitude toward TV Advertising
DERBAIX, CHRISTIAN
;
PECHEUX, CLAUDE
- In:
Journal of Advertising Research
43
(
2003
)
04
,
pp. 390-399
Persistent link: https://www.econbiz.de/10005624816
Saved in:
9
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
10
Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur
Derbaix, Christian
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 60-78
Persistent link: https://www.econbiz.de/10011474792
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