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Emotional information management and responses to emotional appeals

Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43

Persistent link: https://www.econbiz.de/10009302702

Color effects in print advertising : a research update (1985 - 2012)

Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255

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Nature imagery in advertising : attention restoration and memory effects

Hartmann, Patrick; Apaolaza, Vanessa; Alija, Patxi - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 183-210

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Consumers' green involvement and the persuasive effects of emotional versus functional ads

Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893

Persistent link: https://www.econbiz.de/10010379213

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

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Spreading joy : examining the effects of smiling models on consumer joy and attitudes

Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket … psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an …10. From brains to advertisements -- 11. Why should advertising be researched? -- What I learnt from a Zulu miner with …

Persistent link: https://www.econbiz.de/10011479699

The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising

Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387

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Manipulative marketing: persuasion and manipulation of the consumer through advertising

Danciu, Victor - In: Theoretical and applied economics : GAER review 21 (2014) 2, pp. 19-34

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Emotion in Advertising Builds Enduring Bond with Consumers

Thiyagu, Anurekha - 2008

In today's changing socioeconomic scenario, an emotional association has to be produced between the product and the customer, and many companies are resolved to strike all crucial emotional notes with the customers

Persistent link: https://www.econbiz.de/10012723698