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Marketing Intelligent Systems...
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Konsumentenverhalten
79,179
Consumer behaviour
78,746
Theorie
11,361
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11,170
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9,226
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9,213
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7,376
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7,373
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6,541
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6,518
Data Mining
5,813
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5,689
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5,669
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5,623
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5,571
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5,558
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5,478
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5,477
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4,977
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4,975
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4,923
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4,725
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4,522
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4,497
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4,426
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4,423
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4,219
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4,215
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4,177
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4,173
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4,092
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3,869
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3,794
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3,671
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3,565
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3,560
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Han, Heesup
115
Belk, Russell W.
113
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100
Mattila, Anna S.
97
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89
Huber, Frank
88
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Herrmann, Andreas
78
Sheth, Jagdish N.
77
Usman, Osly
76
Dwivedi, Yogesh Kumar
72
Foxall, Gordon R.
72
Grewal, Dhruv
70
Loureiro, Sandra Maria Correia
70
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
63
Verhoef, Peter C.
61
Paul, Justin
60
Jang, Soocheong
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Pelsmacker, Patrick de
56
Ko, Eunju
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Gröppel-Klein, Andrea
50
Hollebeek, Linda D.
50
Krishna, Aradhna
50
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IGI Global
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32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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International Energy Agency
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European Association of Agricultural Economists - EAAE
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Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Center for Economic Research <Tilburg>
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INSEAD
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Österreichisches Institut für Wirtschaftsforschung
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Gottfried Wilhelm Leibniz Universität Hannover
9
Haufe-Lexware GmbH & Co. KG
9
Helmut-Schmidt-Universität
9
Robert Schuman Centre for Advanced Studies
9
Springer International Publishing
9
Axel-Springer-Verlag
8
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8
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8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Technische Universität Braunschweig
8
Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
8
Weltwirtschaftsforum
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Journal of retailing and consumer services
1,965
International journal of consumer studies
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International journal of hospitality management
745
International journal of production research
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NBER working paper series
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European journal of operational research : EJOR
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Journal of travel and tourism marketing
326
Journal of international consumer marketing
321
International journal of production economics
313
Cogent business & management
312
Journal of marketing management : MM
308
Journal of retailing
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
Journal of marketing
294
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
273
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
1,154
EconStor
759
BASE
145
Other ZBW resources
114
OLC EcoSci
56
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26
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51
Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning
-
2010
Persistent link: https://www.econbiz.de/10003937438
Saved in:
52
Komponenten und Potenziale eines analytischen Customer Relationship Management
Hippner, Hajo
- In:
Analytische Informationssysteme : Business …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10003940856
Saved in:
53
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
54
A framework for analytical CRM : a data mining perspective
Ranjan, Jayanthi
;
Bhatnagar, Vishal
- In:
International journal of business excellence
3
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009575538
Saved in:
55
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
56
IT-Unterstützung durch CRM-Systeme
Rentzmann, René
;
Hippner, Hajo
;
Hesse, Frank
;
Wilde, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 129-155)
.
2011
Persistent link: https://www.econbiz.de/10008857605
Saved in:
57
The use of online market analysis systems to achieve competitive advantage
Zhao, Lihua
;
Uncles, Mark D.
;
Gregory, Gary
- In:
Data mining for design and marketing
,
(pp. 35-56)
.
2009
Persistent link: https://www.econbiz.de/10003861732
Saved in:
58
Finding hierarchical patterns in large POS data using historical trees
Nakahara, Takanobu
;
Morita, Hiroyuki
- In:
Data mining for design and marketing
,
(pp. 57-79)
.
2009
Persistent link: https://www.econbiz.de/10003861734
Saved in:
59
A method to search ARX model orders and its application to sales dynamics analysis
Fukata, Kenta
;
Washio, Takashi
;
Yada, Katsutoshi
; …
- In:
Data mining for design and marketing
,
(pp. 81-94)
.
2009
Persistent link: https://www.econbiz.de/10003861737
Saved in:
60
Analytisches Kundenbeziehungsmanagement : Wissen über den Kunden gewinnen und nutzen
Oehler, Karsten
;
Sander, Stefan
- In:
Moderne Controlling-Instrumente für Marketing und …
,
(pp. 231-250)
.
2010
Persistent link: https://www.econbiz.de/10008810913
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