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Study of early recruitment activities and employer brand knowledge and its effect on organization attractiveness and firm performance
Kashive, Neerja; Khanna, Vandana Tandon - In: Global business review 18 (2017) 3, pp. 172-190
Persistent link: https://www.econbiz.de/10011745525
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf - In: Best practice der Markenführung, (pp. 3-19). 2009
Persistent link: https://www.econbiz.de/10003770937
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Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts
Henkel, Sven; Ebersbach, Lydia - In: Erfolgsfaktor emotionales Kapital : Menschen …, (pp. 103-116). 2008
Persistent link: https://www.econbiz.de/10003779407
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Internal branding
Buckley, Ed; Williams, Matt - In: Kellogg on branding : the marketing faculty of the …, (pp. 320-326). 2005
Persistent link: https://www.econbiz.de/10003285424
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Behavioral Branding am Beispiel der BMW Group
Graumann, Matthias; Sanktjohanser, Jana - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 283-295
Persistent link: https://www.econbiz.de/10003818348
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Innen beginnen : von der internen Kommunikation zum Internal Branding
Schmidt, Holger J.; Krobath, Karin - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 19-30). 2010
Persistent link: https://www.econbiz.de/10003898130
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Internal Branding als Instrument des Change Management
Schmidt, Holger J.; Pfaff, Diane - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 61-73). 2010
Persistent link: https://www.econbiz.de/10003898133