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Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette; Nilsen, Etty Ragnhild; Olafsen, … - In: The journal of product & brand management 22 (2013) 7, pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
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You might be reputable but are you "liked"? : orchestrating corporate reputation co-creation on Facebook
Zarkada, Anna K.; Polydorou, Christina - In: Social media in strategic management, (pp. 87-113). 2013
Persistent link: https://www.econbiz.de/10010226700
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The impact of interactive corporate social responsibility communication on corporate reputation
Eberle, David; Berens, Guido A. J. M.; Li, Ting - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 731-746
Persistent link: https://www.econbiz.de/10010237028
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A theoretical framework for managing CSR plans and related initiatives in the modern business environment
Van Tonder, Estelle; Roberts-Lombard, Mornay - In: Journal of business & economics research 11 (2013) 12, pp. 503-520
Persistent link: https://www.econbiz.de/10010247737
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Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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Risikofaktor Social Web : Reputationsrisiken und -chancen managen
Kinter, Achim (contributor) - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010383465
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Corporate reputation in the era of social media : a study in Turkish banking industry
Toplu, Duygu; Yaslioglu, Murat; Erden, Nil Selenay - In: The IUP journal of business strategy : IJBS 11 (2014) 2, pp. 28-42
Persistent link: https://www.econbiz.de/10010385813
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Handbuch Krisenmanagement
Thießen, Ansgar (ed.) - 2013
Persistent link: https://www.econbiz.de/10010199198
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How to measure employer brands? : the development of a comprehensive measurement scale
Hillebrandt, Isabelle; Ivens, Björn Sven - 2013
Persistent link: https://www.econbiz.de/10009791553
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Towards an understanding of corporate web identity
Elliott, Carole; Robinson, Sarah - In: The Routledge companion to visual organization, (pp. 273-288). 2014
Persistent link: https://www.econbiz.de/10009792915