Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing strategy and Wall St...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
31
Theory
31
Marketing
28
Marketing management
23
Marketingmanagement
23
Beziehungsmarketing
21
Consumer behaviour
21
Relationship marketing
21
USA
21
United States
21
Brand management
20
Konsumentenverhalten
20
Markenführung
20
Marktforschung
18
Market research
14
Dienstleistungsqualität
13
Service quality
13
Zeitreihenanalyse
13
Kundenwert
12
Marketing theory
12
Marketingtheorie
12
Time series analysis
12
Customer value
11
Firm value
11
Unternehmenswert
10
Werbung
10
Advertising
9
Artificial intelligence
9
Brand image
9
Markenimage
9
Advertising effects
8
Emotion
8
Innovation
8
Lieferantenmanagement
8
Qualitätsmanagement
8
Supplier relationship management
8
Werbewirkung
8
Brand
7
Estimation theory
7
Firm performance
7
more ...
less ...
Online availability
All
Undetermined
100
Free
19
Type of publication
All
Article
328
Book / Working Paper
67
Type of publication (narrower categories)
All
Article in journal
123
Aufsatz in Zeitschrift
123
Aufsatz im Buch
20
Book section
20
Aufsatzsammlung
8
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Collection of articles of several authors
5
Sammelwerk
5
Handbook
3
Handbuch
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Reprint
2
research-article
2
Lehrbuch
1
Textbook
1
conceptual-paper
1
more ...
less ...
Language
All
English
220
Undetermined
173
German
1
French
1
Author
All
Rust, Roland T.
165
Hanssens, Dominique M.
131
Srivastava, Rajendra K.
49
Srivastava, Rajendra Krishan
37
Dekimpe, Marnik G.
32
Srinivasan, Shuba
25
Pauwels, Koen
18
Kim, Namwoon
15
Lemon, Katherine N.
15
Huang, Ming-Hui
14
Kumar, V.
10
Srivastava, Rajendra
10
Zeithaml, Valarie A.
10
Ramaswami, Sridhar N.
9
Villanueva, Julian
9
Parsons, Leonard J.
8
Schultz, Randall L.
8
Han, Jin K.
7
Huang, Ming-hui
7
Moorman, Christine
7
Nijs, Vincent R.
7
Rand, William
7
Varki, Sajeev
7
Zahorik, Anthony J.
7
Donthu, Naveen
6
Fahey, Liam
6
Hamilton, Rebecca W.
6
Keiningham, Timothy
6
Silva-Risso, Jorge M.
6
Thompson, Debora Viana
6
Wedel, Michel
6
Yoo, Shijin
6
Bharadwaj, Sundar G.
5
Kamakura, Wagner A.
5
Keiningham, Timothy L.
5
McInish, Thomas H.
5
Mizik, Natalie
5
Verhoef, Peter C.
5
Bahadir, S. Cem
4
Bhargava, Mukesh
4
more ...
less ...
Institution
All
Erasmus Research Institute of Management
4
Analytic Approaches to Product and Marketing Planning
1
Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
1
Edward Elgar Publishing
1
IESE Business School, Universidad de Navarra
1
Marketing Science Institute
1
Vanderbilt University
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
25
Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of the Academy of Marketing Science
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
MSI reports : working paper series
18
Marketing Science
17
Report / Marketing Science Institute
10
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The Asian economic review : journal of the Indian Institute of Economics
8
Management Science
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of advertising research
6
Journal of Business Research
5
Journal of business research : JBR
5
Journal of retailing
5
Report / Marketing Science Institute / Marketing Science Institute
5
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
4
ERIM report series research in management
4
Harvard business review : HBR
4
International journal of service industry management : IJSIM
4
Journal of service research : JSR
4
Foundations and trends in marketing : FTMKT
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Interfaces : the INFORMS journal on the practice of operations research
3
International series in quantitative marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Psychometrika
3
Technological forecasting & social change : an international journal
3
California management review : CMR
2
Edward Elgar E-Book Archive
2
European Journal of Operational Research
2
Handbook of marketing decision models
2
Handbook of research on customer equity in marketing
2
International journal of electronic commerce : IJEC
2
International series in quantitative marketing : ISQM
2
Journal of Econometrics
2
Journal of Service Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
204
OLC EcoSci
129
RePEc
47
USB Cologne (EcoSocSci)
11
Other ZBW resources
4
Showing
1
-
10
of
395
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10001726887
Saved in:
2
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10001806431
Saved in:
3
Composition of Indo-Soviet trade : some emerging trends
Srivastava, Rajendra Krishan
- In:
Osteuropa
/ Osteuropa-Wirtschaft
32
(
1987
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001030811
Saved in:
4
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
5
Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot
;
Srivastava, Rajendra Krishan
-
1994
Persistent link: https://www.econbiz.de/10000896543
Saved in:
6
Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra Krishan
-
2009
Persistent link: https://www.econbiz.de/10003835923
Saved in:
7
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
8
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
9
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
Saved in:
10
Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan
;
Thomas, Gregory M.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
