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Dwivedi, Abhishek; Merrilees, Bill; Sweeney, Arthur - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 328-342

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Wilkins, Hugh; Merrilees, Bill; Herington, Carmel - In: Journal of hospitality marketing & management 19 (2010) 1, pp. 1-21

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Baumgarth, Carsten; Merrilees, Bill; Urde, Mats - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 8-13

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Frazer, Lorelle; Merrilees, Bill; Wright, Owen - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 1037-1054

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Frazer, Lorelle; Merrilees, Bill; Bodey, Kelli - In: International entrepreneurship and management journal 3 (2007) 4, pp. 437-452

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Wright, Owen; Frazer, Lorrelle; Merrilees, Bill - In: The journal of brand management : an international journal 14 (2006/07) 6, pp. 442-457

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Schembri, Sharon; Merrilees, Bill; Kristiansen, Stine - In: Psychology & marketing 27 (2010) 6, pp. 623-638

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M'zungu, Simon D. M.; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 605-617

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