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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
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Determinants of SMEs' product innovation performance in Malaysia : an extended model
Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
total of 159 usable questionnaires were received via an online survey of SME managers in Malaysia. The questionnaire was …
Persistent link: https://www.econbiz.de/10014444966
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The impact of market orientation on marketing performance : exploring the moderating role of competitive advantage
Dahmiri, Dahmiri; Junaidi, Junaidi; Johannes; Yacob, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 164-174
This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi...
Persistent link: https://www.econbiz.de/10014636331
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Using social media as a competitive advantage : the case of small businesses
Smith, William R.; Vardiabasis, Demosthenes - In: Problems and perspectives in management : PPM ; … 8 (2010) 4, pp. 193-197
Persistent link: https://www.econbiz.de/10008906149
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Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Planung in kleinen und mittleren Unternehmen, (pp. 345-358). 2007
Persistent link: https://www.econbiz.de/10003508156
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An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany
Qureshi, Shahid; Kratzer, Jan - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10008987946
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The role of real options thinking in achieving sustainable competitive advantage for SMEs
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Eizi, Nadia; … - In: Global business and organizational excellence : a … 35 (2015/16) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10011392055
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Catching dynamic capabilities through market-oriented networks
Monferrer, Diego; Blesa, Andreu; Ripollés Meliá, María - In: European journal of international management : EJIM 9 (2015) 3, pp. 384-408
Persistent link: https://www.econbiz.de/10011551312
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoffrey; … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-779
Persistent link: https://www.econbiz.de/10009671935