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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Competition in corruptible markets
Singh, Shubhranshu - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; … - In: Journal of marketing 81 (2017) 2, pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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The influences of suppliers on buyer market competitiveness : an opportunism perspective
Yen, Yu-Xiang; Hung, Shiu-Wan - In: The journal of business & industrial marketing 32 (2017) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10011609248
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas; Han, Kyuhong; Lee, Ju-Yeon; Sridhar, Shrihari - In: Journal of marketing research 58 (2021) 4, pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
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A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754