Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own products, which is called private brand. The growth...

Problem Definition: We explore the impacts of store brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized:...

As manufacturers often sell their products through retailers, many manufacturer cartels directly affect retailers, who are, at least in Europe, also increasingly claiming damages. This paper points to an, to our knowledge, hitherto unexplored aspect in such cases. As store brands (or private...

Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

We study how the introduction of private-label brands (PLs) affects retailers' prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...