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Money Matters : Umgang mit Geld als soziale und kulturelle Praxis
Meyer, Silke (ed.) - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011506275
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Voluntary market payments : underlying motives, success drivers and success potentials
Natter, Martin; Kaufmann, Katharina - In: Journal of behavioral and experimental economics 57 (2015), pp. 149-157
Persistent link: https://www.econbiz.de/10011560952
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Multicultural perspectives in customer behaviour, (pp. 119-133). 2014
Persistent link: https://www.econbiz.de/10010399245
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Broad and narrow bracketing in gift certificate spending
Felső, Flóra; Soetevent, Adriaan R. - In: European economic review : EER 66 (2014), pp. 284-302
Persistent link: https://www.econbiz.de/10010423068
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory : an empirical study from Chinese context
Liu, ShiXiong; Lu, YanXiong; Liang, QiuPing; Wei, ErYue - In: The journal of consumer marketing 27 (2010) 7, pp. 604-614
Persistent link: https://www.econbiz.de/10008772817
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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Minowa, Yuko; Khomenko, Olga; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
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Giving and getting gift cards
Valentin, Erhard K.; Allred, Anthony T. - In: The journal of consumer marketing 29 (2012) 4, pp. 271-279
Persistent link: https://www.econbiz.de/10009582076