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Improving on the Kogut and Singh metric of psychic distance
Gerschewski, Stephan - In: Multinational business review 21 (2013) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10010188966
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The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events
Baker, William E.; Grinstein, Amir; Perin, Marcelo … - In: Journal of international entrepreneurship 18 (2020) 1, pp. 63-91
Persistent link: https://www.econbiz.de/10012228412
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Culture and International business research : a review and research agenda
Srivastava, Saurabh; Shiwangi Singh; Dhir, Sanjay - In: International business review : the official journal of … 29 (2020) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10012303648
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International cultural ambidexterity : balancing tensions of foreign market entry into distant and proximate cultures
Bruyaka, Olga; Prange, Christiane - In: Journal of business research : JBR 118 (2020), pp. 491-506
Persistent link: https://www.econbiz.de/10012288636
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The double-edged sword of cultural distance in international alliances : how perceived cultural distance influences trust and task discourse to drive new product development perfor...
Pesch, Robin; Bouncken, Ricarda B. - In: Cross cultural & strategic management 24 (2017) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011626994
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Toward effective stereotyping in international business : the role of cultural metacognition
Korez Vide, Romana; Jurše, Milan - In: Journal of euromarketing 25 (2016) 3/4, pp. 95-114
Persistent link: https://www.econbiz.de/10011633943
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Culture-laden imports : international market entry and cultural taboos
Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62
This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....
Persistent link: https://www.econbiz.de/10012026142
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Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?
Sousa, Carlos M. P.; Tan, Qun - In: Journal of international marketing 23 (2015) 4, pp. 84-104
Persistent link: https://www.econbiz.de/10011414956
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696