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The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior
Yiğit, Melis Kaytaz; Tığlı, Mehmet - 2018
Persistent link: https://www.econbiz.de/10011883916
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Investigating the effect of brand identity and character on brand loyalty of football team fans
Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
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The path to brand loyalty in the beer market
Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès; Magnoni, Fanny - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza; Royo Vela, Marcelo - In: Journal of marketing for higher education 29 (2019) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
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The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.; Tampi, Gayatri Sasi - In: International journal of Indian culture and business … 19 (2019) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10012135647