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Some problems in market distribution
Shaw, A. W. - 2008
Persistent link: https://www.econbiz.de/10003644161
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Merchandising aims and objectives
Copeland, Melvin T. - 2008
Persistent link: https://www.econbiz.de/10003644167
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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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Scholarly traditions and European roots of American consumer research
Kassarjian, Harold H. - 2008
Persistent link: https://www.econbiz.de/10003644623
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The Wroe Alderson I knew
Halbert, Michael - In: A twenty-first century guide to Aldersonian marketing …, (pp. 411-428). 2006
Persistent link: https://www.econbiz.de/10003279815
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Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 473-511). 2006
Persistent link: https://www.econbiz.de/10003279838
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A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Handbook of marketing, (pp. 39-65). 2006
Persistent link: https://www.econbiz.de/10003335035
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2009
Persistent link: https://www.econbiz.de/10003832343
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Societal marketing and morality
Crane, Andrew; Desmond, John - 2009
Persistent link: https://www.econbiz.de/10003832347
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548