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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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Theory building for online health product advertising
Huh, Jisu; Shin, Wonsun - In: Advertising theory, (pp. 281-296). 2012
Persistent link: https://www.econbiz.de/10009524037
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Developmental antecedents to children's responses to online advertising
Shin, Wonsun; Huh, Jisu; Faber, Ronald J. - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
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Active mediation of television, internet and mobile advertising
Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
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Integrated marketing communication : a balanced approach
Winchester, Maxwell; Peter, Ling; Stocchi, Lara; Lwin, … - 2019 - First edition
Persistent link: https://www.econbiz.de/10012025783
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Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi; Shin, Wonsun - In: International journal of advertising : the review of … 39 (2020) 2, pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
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The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun; Lwin, May O.; Yee, Andrew Z. H.; Kee, Kalya M. - In: International journal of advertising : the review of … 39 (2020) 3, pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
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Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin; Shin, Wonsun; Pang, Augustine - In: Journal of marketing communications 23 (2017) 6, pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
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Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine; Shin, Wonsun; Lew, Zijian; Walther, … - In: Journal of marketing communications 24 (2018) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
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Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu - In: Digital advertising : theory and research, (pp. 446-453). 2017
Persistent link: https://www.econbiz.de/10011646135