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Vel, K. Prakash; Suhail, Laila Mohamed - In: The marketing review 12 (2012) 2, pp. 181-198

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How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities

Sethuraman, Raj; Tellis, Gerard J.; Briesch, Richard A. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 457-471

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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions

Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193

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Measuring marketing : 103 key metrics every marketer needs

Davis, John - 2007

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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)

Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145

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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach

Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238

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Sales channels for targeting base-of-pyramid markets in India

Vunder Fontana, Kadri (contributor) - 2008

Diese Doktorarbeit beschreibt Businessmodelle und interne Schlüsselerfolgsfaktoren für Vertriebsunternehmungen, welche auf die Verarbeitungsmärkte der Basis der Wirtschaftspyramide (Base of Pyramid Converter Markets - BOP-CMs) für industrielle, chemische Güter abzielen. Die Studie wurde...

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Research on success factors of internet product project management with grounded theory

Wan, Jiangping; Ling, Chunyan; Liu, Mengyan - In: International journal of information systems and change … 12 (2021) 3, pp. 259-290

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Nonprofit organizations' dialogic use of social media : principles and practice

Li, Yannan; Voida, Amy - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 65-90

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A study of key success factors of service enterprises in China

Zhang, Min; Jin, Biying; Wang, G. Alan; Goh, Thong Ngee; … - In: Journal of business ethics : JOBE 134 (2016) 1, pp. 1-14

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