Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What makes strategy making acr...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,731
Erfolgsfaktor
17,698
Markenführung
17,318
Success factor
15,662
Consumer behaviour
8,587
Konsumentenverhalten
8,528
Markenimage
7,279
Brand image
7,186
Markenartikel
5,408
Brand
5,402
Deutschland
4,587
Germany
4,236
Beziehungsmarketing
3,299
Relationship marketing
3,293
Markenpolitik
2,201
Sales promotion
2,049
Social Web
2,019
Social web
2,016
Verkaufsförderung
1,978
Marketingmanagement
1,974
Marketing management
1,940
Online-Marketing
1,911
Internet marketing
1,874
Theorie
1,871
Theory
1,852
Strategisches Management
1,824
Unternehmensgründung
1,743
Unternehmenserfolg
1,714
Business start-up
1,623
USA
1,612
United States
1,544
Firm performance
1,514
Innovation
1,461
Strategic management
1,435
Marketing
1,434
Werbewirkung
1,361
Advertising effects
1,346
Innovationsmanagement
1,329
KMU
1,302
SME
1,295
more ...
less ...
Online availability
All
Undetermined
12,128
Free
5,088
Type of publication
All
Article
23,654
Book / Working Paper
16,197
Journal
50
Other
9
Type of publication (narrower categories)
All
Article in journal
17,623
Aufsatz in Zeitschrift
17,623
Aufsatz im Buch
5,033
Book section
5,033
Hochschulschrift
2,728
Thesis
2,077
Graue Literatur
1,813
Non-commercial literature
1,813
Case study
1,296
Fallstudie
1,296
Working Paper
1,246
Arbeitspapier
1,099
Collection of articles of several authors
931
Sammelwerk
931
Aufsatzsammlung
728
Ratgeber
530
Guidebook
445
Dissertation u.a. Prüfungsschriften
430
research-article
333
Bibliografie enthalten
271
Bibliography included
271
Lehrbuch
260
Textbook
224
Conference paper
205
Konferenzbeitrag
205
Konferenzschrift
191
Reprint
152
Handbook
135
Handbuch
135
Conference proceedings
112
Interview
68
Collection of articles written by one author
61
Sammlung
61
review
57
Systematic review
54
Übersichtsarbeit
54
Article
53
non-article
52
review-article
52
Fallstudiensammlung
50
more ...
less ...
Language
All
English
28,522
German
10,705
Undetermined
589
French
91
Italian
46
Polish
18
Russian
16
Spanish
14
Swedish
11
Lithuanian
5
Dutch
5
Portuguese
5
Danish
4
Serbian
4
Indonesian
2
Norwegian
2
Romanian
2
Slovak
2
Valencian
1
Croatian
1
Kazakh
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
142
Burmann, Christoph
136
Baumgarth, Carsten
94
Meffert, Heribert
89
Bruhn, Manfred
75
Melewar, T. C.
75
Huber, Frank
74
Ahlert, Dieter
73
Heinemann, Gerrit
59
Keller, Kevin Lane
59
Bauer, Hans H.
53
Homburg, Christian
50
Balmer, John M. T.
48
De Chernatony, Leslie
47
Tomczak, Torsten
46
Wiedmann, Klaus-Peter
43
Bang, Nguyen
40
Phau, Ian
39
Sattler, Henrik
39
Gemünden, Hans Georg
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Langner, Tobias
37
Völckner, Franziska
36
Foroudi, Pantea
35
Kreutzer, Ralf T.
34
Wirtz, Bernd W.
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Vrontis, Demetris
32
Gupta, Suraksha
31
Iglesias, Oriol
31
Kernstock, Joachim
31
Rajagopal
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Fritz, Wolfgang
30
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
354
Haufe-Lexware GmbH & Co. KG
52
Verlag Dr. Kovač
40
Springer-Verlag GmbH
39
Verlag Franz Vahlen
34
Books on Demand GmbH <Norderstedt>
33
National Bureau of Economic Research
30
Wiley-VCH
29
Gesellschaft zur Erforschung des Markenwesens
26
Université Paris-Dauphine (Paris IX)
23
Springer Gabler <Firma>
21
Harvard Business Review Press
20
IGI Global
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
18
Redline Verlag
17
Campus Verlag
15
Shaker Verlag
15
Springer International Publishing
14
UVK Verlagsgesellschaft mbH
14
Center for Urban & Real Estate Management <Zürich>
12
De Gruyter Oldenbourg
12
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
epubli GmbH
12
Edward Elgar Publishing
11
NetLibrary, Inc
10
Erich-Schmidt-Verlag
9
Fachhochschule Reutlingen / European School of Business
9
GABAL-Verlag GmbH
9
Helmut-Schmidt-Universität
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
Econ Verlag
8
FinanzBuch Verlag
8
Friedrich-Schiller-Universität Jena
8
HAL
8
Nomos Verlagsgesellschaft
8
RWTH Aachen
8
Tredition GmbH <Hamburg>
8
Gottfried Wilhelm Leibniz Universität Hannover
7
Munich Business School
7
more ...
less ...
Published in...
All
SpringerLink / Bücher
817
Journal of business research : JBR
747
The journal of brand management : an international journal
567
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
International journal of hospitality management
141
Psychology & marketing
138
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
130
Journal of Product & Brand Management
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Springer eBook Collection / Business and Economics
123
Journal of marketing communications
122
Journal of marketing management : MM
121
Marketing intelligence & planning
121
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
116
Journal of marketing
115
Harvard business review : HBR
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of retailing
102
Strategic Direction
99
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Tourism management : research, policies, practice
85
Journal of advertising research
81
Business horizons
80
Cogent business & management
78
International journal of internet marketing and advertising : IJIMA
77
The service industries journal
76
more ...
less ...
Source
All
ECONIS (ZBW)
36,534
USB Cologne (EcoSocSci)
2,111
Other ZBW resources
620
EconStor
259
RePEc
249
USB Cologne (business full texts)
70
BASE
51
OLC EcoSci
15
ArchiDok
1
more ...
less ...
Showing
91
-
100
of
39,910
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Nuanced account management : driving excellence in B2B sales
Shankar, Bala
-
2018
Persistent link: https://www.econbiz.de/10011810466
Saved in:
92
Kann Ihr Vertrieb einen Airbus landen? : mit neuen Verhaltensweisen, Standards und Teamwork systematisch zu größeren Vertriebserfolgen
Wunderlich, Marco
;
Hinsch, Martin
;
Olthoff, Jens
-
2019
-
2. Auflage
Persistent link: https://www.econbiz.de/10011962476
Saved in:
93
Sales Secrets : Warum jeder ein Verkäufer ist und jeder dieses Wissen braucht ; mit Insider-Tipps prominenter Persönlichkeiten
Rankel, Roger
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003688727
Saved in:
94
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
95
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
96
An exploratory study on attitude persistence using sales promotion
Jones, Joseph M.
- In:
Journal of managerial issues : JMI
20
(
2008
)
3
,
pp. 401-416
Persistent link: https://www.econbiz.de/10003769893
Saved in:
97
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Saved in:
98
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
99
Brand communication : the Three Cs
Arruda, William
- In:
Thunderbird international business review
51
(
2009
)
5
,
pp. 409-416
Persistent link: https://www.econbiz.de/10003880065
Saved in:
100
Markenpolitik als Wettbewerbsinstrument im Sport
Rohlmann, Peter
- In:
Wirtschaftlicher und sportlicher Wettbewerb : …
,
(pp. 403-424)
.
2009
Persistent link: https://www.econbiz.de/10003905096
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
