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Influence of brand trust, perceived value on brand preference and purchase intention

Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 939-947

Persistent link: https://www.econbiz.de/10012671516

Methods for assessing brand value : a comparison between the interbrand model and the BBDO's brand equity evaluator model

Soto, Tatiana J. - 2008

what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand … valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the … methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the …

Persistent link: https://www.econbiz.de/10012674415

Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison

Sharma, Sakshi; Maninder Singh - In: International journal of Indian culture and business … 22 (2021) 2, pp. 287-308

Persistent link: https://www.econbiz.de/10012511216

The impact of digital marketing communication on brand awareness and purchase intention : does customer engagement mediate the relationship between brand awareness and purchase int...

Abdullah, Mahdi Mahmoud Haji Haider - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 288-299

Persistent link: https://www.econbiz.de/10012512829

Antecedents and outcomes of brand identification with apple products among Iranian consumers

Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155

Persistent link: https://www.econbiz.de/10012515003

The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337

Persistent link: https://www.econbiz.de/10012515192

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

Persistent link: https://www.econbiz.de/10012515195

Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands

Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109

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Traits and peculiarities of different brand hate behaviours

Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246

Persistent link: https://www.econbiz.de/10012515820

Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits

Nagar, Komal - In: Journal of marketing communications 27 (2021) 4, pp. 415-435

Persistent link: https://www.econbiz.de/10012515870