Purpose This paper aims to study the motivations for purchasing protective products. Design/methodology/approach Empirical microeconomic research. Findings The results show that comparing with ordinary families, families vulnerable to environmental conditions, including prepregnant, pregnant and...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...