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41
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
42
The relationship between marketing mix and retailer-perceived brand equity
Efanny, Wita
;
Jaryanto, Jony
;
Kashif, Muhammad
; …
- In:
The IMP journal
12
(
2018
)
1
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011896618
Saved in:
43
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
44
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
45
"When experience matters" : building and measuring hotel brand equity : the customers' perspective
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 589-608
Persistent link: https://www.econbiz.de/10008651303
Saved in:
46
Innengerichtete, identitätsbasierte Führung von Dienstleistungsmarken
Burmann, Christoph
;
Maloney, Philip
-
2007
Persistent link: https://www.econbiz.de/10009665210
Saved in:
47
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
48
Branding relationship in financial services : paradigm shift in Mediterranean countries
Petruzzellis, Luca
;
Romanazzi, Salvatore
;
Tassiello, Vito
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 312-328
Persistent link: https://www.econbiz.de/10008905663
Saved in:
49
Brand equity in higher education
Mourad, Maha
;
Ennew, Christine T.
;
Kortam, Wael
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10009384854
Saved in:
50
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
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