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Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
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When Does International Marketing Standardization Matter to Firm Performance?
Schilke, Oliver; Reimann, Martin; Thomas, Jacquelyn S. - 2012
The topic of standardization of international marketing programs is an important one faced by managers of global firms … and has attracted significant research attention. Although previous research has established that standardization enhances … organizational factors that moderate the standardization-performance relationship and, thus, to explore the types of firm for which …
Persistent link: https://www.econbiz.de/10014043928
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Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos - In: Journal of international marketing 32 (2024) 2, pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
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Sustainable export marketing strategy fit and performance
Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
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Antecedents and consequences of firm's export marketing strategy : an empirical study of Austrian SMEs (a contingency perspective)
Fuchs, Manfred; Köstner, Mariella - In: Management research review 39 (2016) 3, pp. 329-355
Persistent link: https://www.econbiz.de/10011557478
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; … - In: Journal of business research : JBR 148 (2022), pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
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Fitting entrepreneurial, firm-level and environmental contingencies for better performance : a study into the complex world of entrepreneurship within Belgium
Witteloostuijn, Arjen van; Dejardin, Marcus; Hermans, Julie - 2015
Persistent link: https://www.econbiz.de/10011548099
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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard - In: Journal of global marketing 23 (2010) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003979022