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The third wave of marketing in...
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64
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63
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59
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57
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Kenning, Peter
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Journal of marketing
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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European journal of operational research : EJOR
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Technological forecasting & social change : an international journal
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1
Know what your customers want before they do
Davenport, Thomas H.
;
Mule, Leandro Dalle
;
Lucker, John
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009409052
Saved in:
2
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
3
Entwicklungs- und Restrukturierungstendenzen in Distribution und Handel vor dem Hintergrund veränderter Kundenbedürfnisse
Strehlau, Ralf
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 244-270)
.
1996
Persistent link: https://www.econbiz.de/10001320204
Saved in:
4
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
5
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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6
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity
Molenaar, Cor
-
2015
Persistent link: https://www.econbiz.de/10010532637
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7
Handel i jego rozkwit po roku 1989
Waliczek, Ewa
-
2019
Persistent link: https://www.econbiz.de/10012201876
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8
Die Betriebstypenmarke im stationären
Einzelhandel
Burkhardt, Achim
-
1997
Persistent link: https://www.econbiz.de/10000991442
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9
Kiosksysteme im Handel : Einsatz, Akzeptanz und Wirkungen
Fischer, Lars
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658267
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10
Online customer loyalty : forecasting the repatronage behavior of online retail customers
Nacif, Roberta C.
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825931
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