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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
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Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed - In: Journal of marketing communications 24 (2018) 5, pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
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Baba Nyonya Peranakan ethnic food : exploring the effect of media influence and curiosity on consumption intention of the youth generation
Muhammad Nur Amier Zanzaizman; Siti Nur Syazaratul … - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 577-595
Persistent link: https://www.econbiz.de/10014381047
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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Information processing of advertising among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali; Lampert, Shlomo I.; Lehman-Wilzig, Sam - In: Journal of advertising research 47 (2007) 3, pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
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What really works for teenagers : human or fictional celebrity?
Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha; Trivedi, Rohit; Joshi, Vikrant; Daswani, … - In: International journal of emerging markets 10 (2015) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
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Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.; Francis, Alisha L. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10009768443