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Areas of research in political advertising : a review and research agenda
Van Steenburg, Eric - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 195-231
Persistent link: https://www.econbiz.de/10011342938
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Advertising, research and development, and capital market risk : higher risk firms versus lower risk firms
Chen, Miao-ling; Peng, Chi-lu; Wei, An-pin - In: Journal of business economics and management 13 (2012) 4, pp. 724-744
Persistent link: https://www.econbiz.de/10009625676
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How researchers respond to replication requests revisited
Abernethy, Avery M.; Keel, Astrid L. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
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The use of research in advertising
1928
Persistent link: https://www.econbiz.de/10003259511
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Advertising research
Holbert, Neil - 1975
Persistent link: https://www.econbiz.de/10002849920
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Advertising research
White, Percival - 1978 - [Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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Sources of published advertising research
Advertising Research Foundation - 1960
Persistent link: https://www.econbiz.de/10002106017
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Research in advertising
Wimmer, Roger - In: Marketing research : state-of-the-art perspectives ; …, (pp. 454-478). 2000
Persistent link: https://www.econbiz.de/10001611165
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Advertising research, is it time for a re-think?
Grundy, Jean - In: European research : marketing, opinion, advertising 15 (1987) 4, pp. 214-220
Persistent link: https://www.econbiz.de/10001053386
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Practicing advertising researchers and their views of academic researchers
Kelly, J. S. - In: Journal of business research : JBR 15 (1987) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10001029642