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Product line strategies : a new marketing decision game
Lerviks, Alf-Erik - 1978
Persistent link: https://www.econbiz.de/10000534123
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Marketing-Strategien der deutschen und rumänischen Stahlindustrie : eine komparative Studie
Hufen, Birgit - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001774791
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Leistungspakete als strategische Herausforderung für Industrieunternehmen im internationalen Wettbewerb
Dreiner, Marc - 2002
Persistent link: https://www.econbiz.de/10001699892
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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Procesy konkurencyjne a strategie produktowo-rynkowe przedsiębiorstw produkcyjnych
Taranko, Teresa - 2010
Persistent link: https://www.econbiz.de/10009574223
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009406955
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679802