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Positioning in SMEs : entrepreneurs' perceptions and strategies
Fluhrer, Peter; Brahm, Taiga - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 431-454
Persistent link: https://www.econbiz.de/10014506492
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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Entry barriers and industry rivalry : do they mediate the relationship between quality management practices and performance?
Sharma, Bishnu; Gadenne, David - In: International journal of quality & reliability management 27 (2010) 7, pp. 779-793
Persistent link: https://www.econbiz.de/10008656321
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Marketing planning : operationalising the market orientation strategy
Taghian, Mehdi - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 825-841
Persistent link: https://www.econbiz.de/10008664037
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10009691102
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A resource-based approach to the study of export marketing from Australia
Julian, Craig C. - In: International journal of trade and global markets 6 (2013) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10009759935
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The mediating role of innovation in strategic international marketing
Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014
Persistent link: https://www.econbiz.de/10010403589
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The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
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Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653