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151
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
152
A new sustainability model : engaging the entire firm
McPhee, Wayne
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10010385673
Saved in:
153
The new brand spirit : how communicating sustainability builds brands, reputations and profits
Conrad, Christian
;
Thompson, Marjorie Ellis
-
2013
Persistent link: https://www.econbiz.de/10010201815
Saved in:
154
Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
155
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
156
Eco-warriors : shifting sustainable retail strategy via authentic retail brand image
Kennedy, Ann-Marie
;
Kapitan, Sommer
;
Soo, Samuel
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011527537
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157
Impact of a sustainable brand on improving business performance of airport enterprises : the case of Incheon International Airport
Lee, Yung-Kil
;
Park, Jin-Woo
- In:
Journal of air transport management
53
(
2016
),
pp. 46-53
Persistent link: https://www.econbiz.de/10011546108
Saved in:
158
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Saved in:
159
Knorr : nachhaltige Beschaffung von Zutaten als zentraler Bestandteil der Geschäfts- und Markenstrategie
Wagner, Katja
- In:
CSR und Lebensmittelwirtschaft : nachhaltiges …
,
(pp. 303-313)
.
2016
Persistent link: https://www.econbiz.de/10011516635
Saved in:
160
Innovation for creating sustainable lifestyle brands : a case study
Mankodi, Kunal
- In:
The IUP journal of business strategy : IJBS
13
(
2016
)
2
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011538452
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