Similar Search Results

Sustainable brand management : goodwill as a tool to quantify brand value from the perspective of stakeholders

Podhorska, Ivana; Sroka, Włodzimierz; Majerova, Jana - In: Sustainable branding : ethical, social, and …, (pp. 55-77). 2021

Persistent link: https://www.econbiz.de/10012546387

Global political ecology

Montoro Ríos, Francisco J. - In: Sustainable branding : ethical, social, and …, (pp. 240-254). 2021

Persistent link: https://www.econbiz.de/10012546429

Sustainable branding in healthcare within Generation Z in a developing economy

Vellore-Nagarajan, Durga; Priporas, Constantinos-Vasilios; … - In: Sustainable branding : ethical, social, and …, (pp. 324-343). 2021

Persistent link: https://www.econbiz.de/10012546446

Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability

Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142

Persistent link: https://www.econbiz.de/10012587289

Multidimensional green brand equity : a cross-cultural scale development and validation study

Ishaq, Muhammad Ishtiaq - In: International journal of market research 63 (2021) 5, pp. 560-575

Persistent link: https://www.econbiz.de/10012625167

Business on a mission : how to build a sustainable brand

Last, Andy - 2022 - Second edition

"Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the...